About
A place to look up what the social platforms have said about how their algorithms work. Right now that’s Instagram and LinkedIn.
The platforms say more about how their feeds work than most people realise. It’s just spread across help pages, interviews, engineering blogs, research papers and even patents. This site pulls it together, so you can see what they’ve said and when they said it.
I.
Start with a question
Type in whatever you’re wondering about, like “Do hashtags still help reach?” or “Does the time I post matter?” You’ll get a short answer, written by AI from what Instagram, Meta, LinkedIn and Microsoft have said, with a link on every quote so you can see the original. If they haven’t said anything about it directly, the answer tells you that too.
If you’re after something specific, press ⌘K or / on any page to search.
II.
Other ways in
- Topics
- A longer read on each part of the app, like Reels or hashtags: everything that’s been said about it, and when.
- Changes
- Every time the advice changed, and what it said before and after. There’s an RSS feed if you want to hear about the next one.
- Glossary
- The platforms’ own jargon, in plain English.
III.
Where the answers come from
Instagram: the Help Center and blog, Adam Mosseri’s posts and videos, Meta’s system cards, newsroom and engineering blog, and Meta’s research papers, patents and earnings calls.
LinkedIn: LinkedIn Help and its announcements, posts and articles from the people who run it, LinkedIn Engineering, its research papers and patents, and Microsoft’s earnings calls.
It only uses what the platforms and the companies behind them have published. Everything shows its date, since the advice changes over time. Patents and research papers are marked, because they show what a company built or filed, not necessarily what’s live today.
If you want the details, here’s how it works: how sources are collected, how the right passages are found, and how every answer is written and checked.
1,951 Instagram sources across 80 topics · 859 LinkedIn sources across 43 topics
IV.
Who made it
I’m Gabe Davis. I currently lead social analytics, insight, and intelligence part time as a contractor for Anthropic, and I’ve done social analytics work for TikTok, Apple and many more.
I don’t work for Instagram, Meta, LinkedIn or Microsoft, and this site isn’t connected to them.