Changes
46 times LinkedIn's guidance has changed, newest first.
4 of 46 changes about Reach. Show all
2026
ReachMay 2026
The planned reduction of generic content is refined to specify that AI content lacking a clear perspective receives less distribution beyond the author’s immediate network.
Before
Updates to The LinkedIn Feed Focusing on Authentic, Relevant Conversations“Mastering LinkedIn in 2025: How to Boost Your Posts &… Robin Thomas 1 year ago Top LinkedIn Feed Questions of 2025 Gyanda Sachdeva 10 months ago Are We Ruining LinkedIn? The Network’s Drift and Its… José Ibán Morillo Núñez 1 year ago Showing Less Generic Content and Less Engagement Bait Nobody wants to scroll through recycled, generic posts.”
After
Keeping conversations real on LinkedIn“Expand Your Impact: 5 Best Practices + 5 ChatGPT… Donald Cohen 1 year ago The Comment That Converts: Your Guide to LinkedIn… Sonal Snehal Shah 1 year ago 5 New LinkedIn & ChatGPT Tips to Save Time, Create… Donald Cohen 1 year ago - Comments members create and post at scale using automation tools, with little or no human involvement - Responses that simply restate the original post without sharing anything new When content appears to be generated by AI and lacks clear perspective, it is less likely to be widely distributed beyond a person’s immediate network, which helps keep space for more thoughtful contributions.”
2022
ReachDec 2022
Creator analytics now adds deeper audience insights and the ability to identify top-performing posts.
Before
New tools for creators on LinkedIn“Last year we rolled out Creator Mode on LinkedIn and since then, more than 5. 5 million people across the globe turned on the feature to establish their voice, unlock new opportunities, and build an engaged audience.”
After
New analytics to understand your audience and grow on LinkedIn“When it comes to building a content strategy and growing your audience, we frequently hear from our creators how important it is to understand who you're reaching and how your content is performing. We're adding more to the creator analytics we launched earlier this year and bringing you deeper insights into your audience, as well as the ability to see your top performing posts.”
2017
ReachAug 2017
Audience insights previously described as coming soon to desktop are now available for videos on both mobile and desktop.
Before
How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It“your content in search. Using a hashtag will ensure that when members are looking for information on a certain topic or timely event, your article will come up as one of the options. 3. Get audience insights on the go With our new audience insights on mobile (desktop coming soon), we’ve made it easier for you to understand who’s seeing your posts you’ve shared and the articles you’ve written.”
After
Introducing LinkedIn Video: Show Your Experience and Perspective“the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier. See who’s viewing your videos After you post a video, you can see audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving.”
ReachAug 2017
Audience insights previously described as coming soon to desktop are now available for videos on both mobile and desktop.
Before
How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It“your content in search. Using a hashtag will ensure that when members are looking for information on a certain topic or timely event, your article will come up as one of the options. 3. Get audience insights on the go With our new audience insights on mobile (desktop coming soon), we’ve made it easier for you to understand who’s seeing your posts you’ve shared and the articles you’ve written.”
After
LinkedIn Video: Share your professional world and start conversations“the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier. See who’s viewing your videos After you post a video, you can see key audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving.”