Changes
46 times LinkedIn's guidance has changed, newest first.
2026
Creator analyticsSep 2026
Post analytics added a tip when content receives enough feedback marking it as AI slop.
Before
New tools for creators on LinkedIn“Last year we rolled out Creator Mode on LinkedIn and since then, more than 5. 5 million people across the globe turned on the feature to establish their voice, unlock new opportunities, and build an engaged audience.”
After
How LinkedIn is Continuing to Tackle AI Slop“Q: How can someone mark something as “Seems like AI slop?” A: If you see a post or comment that you believe is AI slop, you can share feedback with us. To identify content as AI slop, Click the … More icon in the top right corner of the post or comment.”
CommentsSep 2026
LinkedIn added member reports of AI slop to help inform the classifiers that limit generic, inauthentic content.
Before
Keeping conversations real on LinkedIn“Expand Your Impact: 5 Best Practices + 5 ChatGPT… Donald Cohen 1 year ago The Comment That Converts: Your Guide to LinkedIn… Sonal Snehal Shah 1 year ago 5 New LinkedIn & ChatGPT Tips to Save Time, Create… Donald Cohen 1 year ago - Comments members create and post at scale using automation tools, with little or no human involvement - Responses that simply restate the original post without sharing anything new When content appears to be generated by AI and lacks clear perspective, it is less likely to be widely distributed beyond a person’s immediate network, which helps keep space for more thoughtful contributions.”
After
How LinkedIn is Continuing to Tackle AI Slop“- Introduction of “Seems Like AI Slop”: The ability for members to provide feedback on posts and comments they believe are AI slop, namely low-quality, generic, inauthentic content, by clicking on the three dots on the top right side of a post and reporting content as “seems like AI slop.””
CommentsSep 2026
LinkedIn added member reports of AI slop to help inform the classifiers that limit generic, inauthentic content.
Before
Keeping conversations real on LinkedIn“the surface. Beyond posts, this also will recognize and take action: - Comments members create and post at scale using automation tools, with little or no human involvement - Responses that simply restate the original post without sharing anything new When content appears to be generated by AI and lacks clear perspective, it is less likely to be widely distributed beyond a person's immediate network, which helps keep space for more thoughtful contributions.”
After
How LinkedIn is Continuing to Tackle AI Slop“- Introduction of “Seems Like AI Slop”: The ability for members to provide feedback on posts and comments they believe are AI slop, namely low-quality, generic, inauthentic content, by clicking on the three dots on the top right side of a post and reporting content as “seems like AI slop.””
Member engagementJun 2026
LinkedIn extends its crackdown on low-substance content to automated comments and replies that merely restate posts, and specifies reduced distribution beyond the immediate network for generic AI content.
Before
How LinkedIn Is Improving the Feed to Show More Relevant, Authentic Professional Content“industry, skills, experience, and geography, alongside how you engage with content over time. The result: posts that better reflect what matters to you, whether they come from your network or professionals you haven’t met yet. Supporting Authentic Conversations on LinkedIn People come to LinkedIn to hear from real professionals, not automated scripts and content.”
After
Keeping conversations real on LinkedIn“the surface. Beyond posts, this also will recognize and take action: - Comments members create and post at scale using automation tools, with little or no human involvement - Responses that simply restate the original post without sharing anything new When content appears to be generated by AI and lacks clear perspective, it is less likely to be widely distributed beyond a person's immediate network, which helps keep space for more thoughtful contributions.”
CommentsJun 2026
Limited distribution expanded beyond automated comments to AI-generated responses that merely repeat a post or lack a clear perspective.
Before
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“Reaching out to members whose actions showed signs of participation in engagement pods or use of automation tools, reminding them of our policies and warning of possible account restrictions and removals from LinkedIn programs, including Top Voices Reducing Automated Comments Automated comments are comments posted to LinkedIn using a browser extension, script, or third party tool.”
After
Keeping conversations real on LinkedIn“the surface. Beyond posts, this also will recognize and take action: - Comments members create and post at scale using automation tools, with little or no human involvement - Responses that simply restate the original post without sharing anything new When content appears to be generated by AI and lacks clear perspective, it is less likely to be widely distributed beyond a person's immediate network, which helps keep space for more thoughtful contributions.”
ReachMay 2026
The planned reduction of generic content is refined to specify that AI content lacking a clear perspective receives less distribution beyond the author’s immediate network.
Before
Updates to The LinkedIn Feed Focusing on Authentic, Relevant Conversations“Mastering LinkedIn in 2025: How to Boost Your Posts &… Robin Thomas 1 year ago Top LinkedIn Feed Questions of 2025 Gyanda Sachdeva 10 months ago Are We Ruining LinkedIn? The Network’s Drift and Its… José Ibán Morillo Núñez 1 year ago Showing Less Generic Content and Less Engagement Bait Nobody wants to scroll through recycled, generic posts.”
After
Keeping conversations real on LinkedIn“Expand Your Impact: 5 Best Practices + 5 ChatGPT… Donald Cohen 1 year ago The Comment That Converts: Your Guide to LinkedIn… Sonal Snehal Shah 1 year ago 5 New LinkedIn & ChatGPT Tips to Save Time, Create… Donald Cohen 1 year ago - Comments members create and post at scale using automation tools, with little or no human involvement - Responses that simply restate the original post without sharing anything new When content appears to be generated by AI and lacks clear perspective, it is less likely to be widely distributed beyond a person’s immediate network, which helps keep space for more thoughtful contributions.”
CommentsMay 2026
Limited distribution expanded beyond automated comments to AI-generated responses that merely repeat a post or lack a clear perspective.
Before
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“Reaching out to members whose actions showed signs of participation in engagement pods or use of automation tools, reminding them of our policies and warning of possible account restrictions and removals from LinkedIn programs, including Top Voices Reducing Automated Comments Automated comments are comments posted to LinkedIn using a browser extension, script, or third party tool.”
After
Keeping conversations real on LinkedIn“Expand Your Impact: 5 Best Practices + 5 ChatGPT… Donald Cohen 1 year ago The Comment That Converts: Your Guide to LinkedIn… Sonal Snehal Shah 1 year ago 5 New LinkedIn & ChatGPT Tips to Save Time, Create… Donald Cohen 1 year ago - Comments members create and post at scale using automation tools, with little or no human involvement - Responses that simply restate the original post without sharing anything new When content appears to be generated by AI and lacks clear perspective, it is less likely to be widely distributed beyond a person’s immediate network, which helps keep space for more thoughtful contributions.”
CommentsMar 2026
LinkedIn added specific consequences for comment automation, including exclusion from Most Relevant comments, limited visibility, and account restrictions.
Before
LinkedIn: Where Real Conversations Matter“Top LinkedIn Feed Questions of 2025 Gyanda Sachdeva 10 months ago Is it the End for LinkedIn? Keith Rozelle, Sales Marvel 1 year ago The Quiet LinkedIn Update That Changes How You Should… Kunal Gupta 1 month ago Keeping Engagement Real If you’ve ever come across content that just doesn’t feel authentic, and you can’t quite put your finger on why a post has a lot of engagement, yet lacks in value.”
After
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“Reaching out to members whose actions showed signs of participation in engagement pods or use of automation tools, reminding them of our policies and warning of possible account restrictions and removals from LinkedIn programs, including Top Voices Reducing Automated Comments Automated comments are comments posted to LinkedIn using a browser extension, script, or third party tool.”
CommentsMar 2026
The general effort to curb automated comments gained explicit visibility penalties and possible account restrictions.
Before
How LinkedIn Is Improving the Feed to Show More Relevant, Authentic Professional Content“What’s changing in the LinkedIn Feed and why it matters - Smarter content ranking using Generative Recommenders and LLMs: LinkedIn is rolling out more advanced models that better understand what posts are about and how members’ interests change over time.”
After
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“Reaching out to members whose actions showed signs of participation in engagement pods or use of automation tools, reminding them of our policies and warning of possible account restrictions and removals from LinkedIn programs, including Top Voices Reducing Automated Comments Automated comments are comments posted to LinkedIn using a browser extension, script, or third party tool.”
CommentsMar 2026
LinkedIn specified that curbing comment automation can include hiding comments from ranked results and restricting accounts.
Before
Updates to The LinkedIn Feed Focusing on Authentic, Relevant Conversations“Second, it looks at how you engage with content over time, including what you've interacted with and content you have (or have not) reviewed. By understanding these patterns, the Feed can continue to surface posts that matter most to you.”
After
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“Reaching out to members whose actions showed signs of participation in engagement pods or use of automation tools, reminding them of our policies and warning of possible account restrictions and removals from LinkedIn programs, including Top Voices Reducing Automated Comments Automated comments are comments posted to LinkedIn using a browser extension, script, or third party tool.”
Engagement podsMar 2026
LinkedIn expands its stated enforcement from limiting artificially boosted posts’ reach to explicitly banning engagement pods and potentially restricting participants’ ability to use LinkedIn.
Before
LinkedIn: Where Real Conversations Matter“Top LinkedIn Feed Questions of 2025 Gyanda Sachdeva 10 months ago Is it the End for LinkedIn? Keith Rozelle, Sales Marvel 1 year ago The Quiet LinkedIn Update That Changes How You Should… Kunal Gupta 1 month ago Keeping Engagement Real If you’ve ever come across content that just doesn’t feel authentic, and you can’t quite put your finger on why a post has a lot of engagement, yet lacks in value.”
After
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“professional content and conversations on LinkedIn, and we use a combination of technology and teams to help keep LinkedIn safe. We have been focused on a few key areas to help members build credibility and stay safe.”
JobsMar 2026
LinkedIn expanded job-related verification by making workplace verification mandatory for members adding recruiter job titles and increasing the visibility of verification badges on jobs.
Before
Searching for a New Role? How LinkedIn Helps You Stay Safe and Spot Real Opportunities“Here are a few LinkedIn features designed to help you stay informed, confident, and focused while looking for a job: - Verification badges: These help signal trust and credibility across LinkedIn. A verification badge on a profile means the member’s identity or workplace has been verified by one of our third-party partners, while a verification badge on a job posting means there is verified information about the company or job poster.”
After
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“have added at least one verification to their profile. While verifications have been available for a few years, we’re continuing to increase signals of trust to make it easier to identify real people and real opportunities.”
VerificationMar 2026
LinkedIn moved from encouraging verification to requiring workplace verification for members adding recruiter job titles.
Before
How LinkedIn is focused on surfacing the right content to the world’s professionals“LinkedIn’s New Era: Why Your Old Playbook Doesn’t Work… Alton Moseley M. A. Ed 5 months ago The LinkedIn Algorithm Changed.... Again. But It Wasn't… David R. 5 months ago q3 experiment results - What my 3-month LinkedIn… Shelly Terry 1 year ago As you discover new experts to learn from beyond your network, it becomes increasingly important you can trust the voices and perspectives you’ll be using to make informed decisions.”
After
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“have added at least one verification to their profile. While verifications have been available for a few years, we’re continuing to increase signals of trust to make it easier to identify real people and real opportunities.”
VerificationMar 2026
LinkedIn increased the visibility of verification badges on job postings.
Before
Searching for a New Role? How LinkedIn Helps You Stay Safe and Spot Real Opportunities“Here are a few LinkedIn features designed to help you stay informed, confident, and focused while looking for a job: - Verification badges: These help signal trust and credibility across LinkedIn. A verification badge on a profile means the member’s identity or workplace has been verified by one of our third-party partners, while a verification badge on a job posting means there is verified information about the company or job poster.”
After
What We’re Doing to Support Authentic Content and Conversations on LinkedIn“have added at least one verification to their profile. While verifications have been available for a few years, we’re continuing to increase signals of trust to make it easier to identify real people and real opportunities.”
FeedMar 2026
Content reduction expanded from posts soliciting likes or reactions to generic, recycled, and click-driven posts.
Before
Keeping your feed relevant and productive“connection’s comment on someone else’s post about a job change if you don’t know that other person. That’s why we’ll be showing you more targeted activity from your network, and where you’ll be more likely to join the conversation, too.”
After
How LinkedIn Is Improving the Feed to Show More Relevant, Authentic Professional Content“What’s changing in the LinkedIn Feed and why it matters - Smarter content ranking using Generative Recommenders and LLMs: LinkedIn is rolling out more advanced models that better understand what posts are about and how members’ interests change over time.”
FeedMar 2026
LinkedIn introduced a new ranking system using Generative Recommenders and LLMs to improve personalized recommendations as members’ interests change.
Before
How LinkedIn is focused on surfacing the right content to the world’s professionals“content served to a member that is personalized based on their professional identity, actions, and goals on the platform. The benefit of this is that professionals who come to LinkedIn will see content that is fresh, insightful, and richly contextualized.”
After
Updates to The LinkedIn Feed Focusing on Authentic, Relevant Conversations“The LinkedIn Feed is where professionals come to learn, share perspectives, and stay connected to what’s happening in the world of work. We’re constantly working to improve the Feed by testing new experiences and refining how content is surfaced so that it reflects your interests and global workforce trends.”
Member engagementMar 2026
The newer guidance qualifies the engagement-based reach boost by saying LinkedIn will reduce distribution of engagement bait and repetitive, low-substance posts.
Before
7 Tips For Growing Your Organic Marketing Reach“If you want your audience to engage with you, you have to engage with them. Respond promptly to comments, answer questions and initiate discussions. These engagements impact your organic reach in two important ways. First, they create a sense of community around your content, which fosters loyalty and trust around your brand.”
After
How LinkedIn Is Improving the Feed to Show More Relevant, Authentic Professional Content“industry, skills, experience, and geography, alongside how you engage with content over time. The result: posts that better reflect what matters to you, whether they come from your network or professionals you haven’t met yet. Supporting Authentic Conversations on LinkedIn People come to LinkedIn to hear from real professionals, not automated scripts and content.”
Content rankingMar 2026
LinkedIn is upgrading its interest-based feed algorithms to Generative Recommenders augmented with LLMs to better understand posts and changing interests.
Before
Mythbusting the Feed: How the Algorithm Works“In this second part of our “Mythbusting the Feed” blog series we’ll answer the question “What shows up in my Feed, and why?” , show you how to tailor your Feed so that you don’t miss the conversations that matter to you, and address common myths and misconceptions around how the Feed works.”
After
Updates to The LinkedIn Feed Focusing on Authentic, Relevant Conversations“The LinkedIn Feed is where professionals come to learn, share perspectives, and stay connected to what’s happening in the world of work. We’re constantly working to improve the Feed by testing new experiences and refining how content is surfaced so that it reflects your interests and global workforce trends.”
Content rankingMar 2026
LinkedIn is rolling out Generative Recommenders and LLMs to improve the relevance, personalization and timeliness of feed rankings.
Before
Mythbusting the Feed: How the Algorithm Works“In this second part of our “Mythbusting the Feed” blog series we’ll answer the question “What shows up in my Feed, and why?” , show you how to tailor your Feed so that you don’t miss the conversations that matter to you, and address common myths and misconceptions around how the Feed works.”
After
How LinkedIn Is Improving the Feed to Show More Relevant, Authentic Professional Content“What’s changing in the LinkedIn Feed and why it matters - Smarter content ranking using Generative Recommenders and LLMs: LinkedIn is rolling out more advanced models that better understand what posts are about and how members’ interests change over time.”
Creator analyticsMar 2026
Content analytics added counts of saves and followers gained from each post.
Before
New analytics to understand your audience and grow on LinkedIn“When it comes to building a content strategy and growing your audience, we frequently hear from our creators how important it is to understand who you're reaching and how your content is performing. We're adding more to the creator analytics we launched earlier this year and bringing you deeper insights into your audience, as well as the ability to see your top performing posts.”
After
Meet the humans that help shape LinkedIn’s feed everyday“Is X the Next News Hub? Platform Tests Native Article… AYOZAT 2 years ago AI-Generated Content: Threat or Opportunity for… PRP Group 1 year ago AI-Generated Content and the Trust Gap Jean-Luc Zehnder 10 months ago Next gen tools built with creators, not just for them The same philosophy applies to how we build tools for creators.”
CreatorsMar 2026
Content analytics expanded further to show how many people saved content and how many followers each post gained.
Before
New analytics to understand your audience and grow on LinkedIn“When it comes to building a content strategy and growing your audience, we frequently hear from our creators how important it is to understand who you're reaching and how your content is performing. We're adding more to the creator analytics we launched earlier this year and bringing you deeper insights into your audience, as well as the ability to see your top performing posts.”
After
Meet the humans that help shape LinkedIn’s feed everyday“Is X the Next News Hub? Platform Tests Native Article… AYOZAT 2 years ago AI-Generated Content: Threat or Opportunity for… PRP Group 1 year ago AI-Generated Content and the Trust Gap Jean-Luc Zehnder 10 months ago Next gen tools built with creators, not just for them The same philosophy applies to how we build tools for creators.”
2025
LinkedIn AdsDec 2025
LinkedIn refined its advice to balance targeting specificity with reach by recommending an audience of 50,000–500,000 for boosted posts.
Before
Unlock the Secrets to Breaking Through on the LinkedIn Feed“Sometimes a boost in effective reach is all that's needed for content to achieve breakthrough status. You may already have a legitimate thumb-stopper; now you just need to find the right thumbs. When targeting your content on LinkedIn, the key is to be specific, but not so specific that you limit your effective reach potential and the insights you can gather.”
After
How Boosting Helps Your Content Reach More of the People who Matter Most“Follow these simple steps to get the most from your LinkedIn Boosts: 1. Choose a post that’s already getting strong engagement organically - these posts are already resonating and just need to be seen by more people 2.”
FeedSep 2025
Feed controls expanded to include a preference for seeing less political content.
Before
Mythbusting the Feed: How the Algorithm Works“and engage with their content when it interests you. You can also subscribe to Newsletters and top voices in your industry to help you receive content relevant to your career. How can I control what I see on the Feed?”
After
LinkedIn: Where Real Conversations Matter“We hear from our members that what they want to see in their feed are conversations that help them grow in their career, with real stories, fresh perspectives and new ideas. What our members don’t want to see are posts that aren’t helpful, get too overly personal, or comments that feel inauthentic or off-topic.”
2023
FollowersAug 2023
Members can now choose a non-personalized feed sorted by recency on desktop and mobile while still seeing content from people and pages they follow.
Before
Guide: Features to Help You Control Your Feed and Conversations“Did you know that your social activity on LinkedIn impacts the type of content seen in your feed? Your LinkedIn feed should have conversations and news relevant to you based on the people you are connected with, the people and organizations you follow, and the topics you’ve shown interest in.”
After
Welcoming the Digital Services Act“our network of publishers. And finally, we’re expanding on our ‘Why am I seeing this ad’ feature to include additional information about the type of ads members see and other options to manage the advertising experience.”
2022
Creator analyticsDec 2022
Creator analytics expanded with deeper audience insights and the ability to identify top-performing posts.
Before
New tools for creators on LinkedIn“Last year we rolled out Creator Mode on LinkedIn and since then, more than 5. 5 million people across the globe turned on the feature to establish their voice, unlock new opportunities, and build an engaged audience.”
After
New analytics to understand your audience and grow on LinkedIn“When it comes to building a content strategy and growing your audience, we frequently hear from our creators how important it is to understand who you're reaching and how your content is performing. We're adding more to the creator analytics we launched earlier this year and bringing you deeper insights into your audience, as well as the ability to see your top performing posts.”
CreatorsDec 2022
Creator analytics gained deeper audience insights and the ability to identify top-performing posts.
Before
New tools for creators on LinkedIn“Last year we rolled out Creator Mode on LinkedIn and since then, more than 5. 5 million people across the globe turned on the feature to establish their voice, unlock new opportunities, and build an engaged audience.”
After
New analytics to understand your audience and grow on LinkedIn“When it comes to building a content strategy and growing your audience, we frequently hear from our creators how important it is to understand who you're reaching and how your content is performing. We're adding more to the creator analytics we launched earlier this year and bringing you deeper insights into your audience, as well as the ability to see your top performing posts.”
ReachDec 2022
Creator analytics now adds deeper audience insights and the ability to identify top-performing posts.
Before
New tools for creators on LinkedIn“Last year we rolled out Creator Mode on LinkedIn and since then, more than 5. 5 million people across the globe turned on the feature to establish their voice, unlock new opportunities, and build an engaged audience.”
After
New analytics to understand your audience and grow on LinkedIn“When it comes to building a content strategy and growing your audience, we frequently hear from our creators how important it is to understand who you're reaching and how your content is performing. We're adding more to the creator analytics we launched earlier this year and bringing you deeper insights into your audience, as well as the ability to see your top performing posts.”
Feed controlsAug 2022
The newer guidance adds author- and topic-level feedback to the previously described post-hiding option.
Before
Guide: Features to Help You Control Your Feed and Conversations“keeping a vibrant and diverse network and feed is a great way to improve the value of your time on LinkedIn, unfollowing accounts or conversations that are no longer relevant is important too. To do this follow these simple steps.”
After
Mythbusting the Feed: How the Algorithm Works“and engage with their content when it interests you. You can also subscribe to Newsletters and top voices in your industry to help you receive content relevant to your career. How can I control what I see on the Feed?”
FollowersJun 2022
Members who send connection requests now automatically follow recipients with creator mode and public visibility enabled, without needing to click Follow separately.
Before
Connect, Follow or Message: How to Build the Best Professional Relationships on LinkedIn“in job postings as someone who could get you in the door with the hiring manager. To connect with someone, follow these instructions. You can also manage your invites and current connections in your network tab.”
After
Exciting new tools for creators“follow them without needing to leave the search experience. And, if someone searches for a specific company or topic, we’ll show profiles of creators who discuss those subjects and make it simple to follow those people with a single click.”
Professional Community PoliciesMay 2022
LinkedIn expanded its policy guidance with detailed examples of prohibited content and explanations of how account restrictions are handled.
Before
Strengthening our Professional Community Policies to Keep Members Safe“In this ever-changing year, the community on LinkedIn has come together to help each other find opportunities, be more productive, and learn new skills. To help keep these important conversations constructive and respectful, never harmful, we’ve strengthened our Professional Community Policies.”
After
Updates to our Professional Community Policies“Our Professional Community Policies - the rules of our community - continue to evolve to reflect our ever-changing world. Today we published an update that adds clarity on what they mean and how we apply them.”