Creators

LinkedIn gives people several routes to follow a creator, starting with the feed, where members see content from creators who interest their connections and can click Follow next to the name without visiting the creator's profile.24 LinkedIn's Pressroom said Creator Mode, a feature offering sharing tools, analytics and a profile showing what members post about, would provide a link or button in the coming weeks that users could share or embed on other websites, emails and blogs so people could follow the creator on LinkedIn with one click.49 Search matters too: 18% of all follows on LinkedIn came from search, and a search for a company or topic shows profiles of creators who discuss it, with a one-click follow.4 Followers can also ask for a notification each time a creator posts by hitting the subscribe bell at the top of the profile.10 Follow suggestions on the MyNetwork tab and Home Feed work by writing each member's and creator's profile out as text and turning it into a set of numbers that places profiles with similar interests close together.5 The older ways of finding people to suggest, based on who is popular and who is connected to whom, still run too, and live comparisons between versions found that the rebuilt system increased follow rate across different member groups, with results unlikely to reflect chance and the strongest gains for new members.5

LinkedIn's feed engineering team says different sources, such as posts from connections, jobs, news, People You May Know suggestions and sponsored updates, each put forward their best candidates, meaning the items that could be shown in the feed.6 A second step merges them into one personalized list and a final step adjusts it, and because the feed aims to keep whole sessions engaging, a relevant post is not always placed at the top.6 LinkedIn Engineering wrote in June 2019 that a personalized selection step is applied to tens of thousands of feed updates before final ranking.3 The feed considers clicks, likes, comments, shares, how long people spend viewing an update, who you are connected to, and what your connections shared, liked or commented on.6 For a creator, this means activity from connections helps the feed judge relevance, so engagement from people in your network can help your posts reach their connections, and posts that hold attention are measured, not only ones that get reactions.6

Creators can check what their content achieves through creator analytics, and LinkedIn's Help Center says all members have it.7 Content analytics show how posts, images, videos, events, polls and articles perform over time, and audience analytics show follower growth trends and follower demographics.7 Following the December 2022 addition of deeper audience insights and a view of top performing posts, creators can chart either impressions or engagements, order those posts by either and export the data to an.XLSX file; impressions are the total number of views a post has received.7813 LinkedIn Engineering described in December 2023 a way to show creators who is viewing a post, broken down by company, job title, location, industry and company size.8 Post authors cannot see who viewed their post.8