Creator analytics

Creator analytics reports performance through combined post analytics, which totals the impressions and engagements of a creator's whole content portfolio over the date range chosen1. An impression is the number of times a post was displayed on screen, and the dashboard splits impressions into an in-network share (members who follow or are connected to you) and an out-of-network share (members who don't)1. Engagements are reactions, comments, saves, sends and reposts, and the total is engagements received minus any removed, for example when a member takes back a reaction or deletes a comment1. Members reached counts the distinct members and pages that viewed a post, and repeat views are not counted1. The trend graph fills in only up to yesterday so that it shows complete days1.

Creator analytics also describes the audience behind those numbers: the Audience analytics view shows who follows a creator, and its Top demographics section can be switched between job title, location, industry, seniority, company size and company2. Each view lists the top five results, and the chosen date range applies to the new followers graph and the demographics but not to the total followers count at the top2. Demographics from organizations are not included3. LinkedIn's engineering team described in December 2023 a privacy-preserving method for single post analytics4. Its post says authors cannot see who viewed their post, so breakdowns of viewers by company, job title, location, industry and company size must not let an author work out which member viewed, and an author watching the breakdowns update in real time could deduce the job title, company and location of a new viewer4. The method adds carefully measured random noise to demographic breakdowns and hides results below a threshold to help prevent authors from identifying individual viewers4.

LinkedIn's Help Center says creator analytics sits in the Analytics section of a creator's profile, and it can also be reached by selecting the post impressions count on the left pane of the feed5. The feature is being made available gradually, works on desktop only for now, and mobile support is coming later2. The table of recent posts can be filtered by creation date and downloaded as a CSV file, and the audience view downloads as an.XLSX spreadsheet2. The post table includes eligible posts within the selected range, including collaborative posts where the member is the original poster or an accepted collaborator2.