Posts

LinkedIn's regulatory reports say text content in the Feed can be a short snippet or a long form post that reads like an article or essay.12 Images can accompany a text post or stand alone, and the feed supports recorded video, links to videos hosted elsewhere, videos hosted elsewhere that can be displayed within the feed, and livestream events.12 LinkedIn's Help Center says that when you create a post, the More menu offers more options: celebrate an occasion, create an event, share that you are hiring, create a poll and add a document.3 A Microsoft patent describes the post-writing screen as letting the author add an image, video or link, choose whether the post is open to anyone or only to connections, and see suggested hashtags.10 Another Microsoft patent describes the author being prompted for share text, the words that sit with the shared item.11 Group members can start discussions by posting text, images, a video or a link in the Group's feed, and their Group posts can also appear in members' Feeds.6 For recommended posts, Tim Jurka describes personalization based on a member's professional identity, actions and goals, with posts shown for their relevance to that individual.7

A Collaborative Post builds on those standard formats by letting you post jointly with up to five other members or via Company Pages.4 You add them by clicking "add collaborators" in the box where you start a post and then publishing as usual, and each invited person gets a notification to review and accept.4 LinkedIn's Help Center says collaborative posts must be public, so authors cannot limit them to connections.5 If collaborators accept, the post appears on their profile with them listed as collaborators, and if they decline, the post stays on your profile only.5 The Help page says the feature is rolling out gradually and that only members in the early access program can create collaborative posts.5