Groups in a professional social network are community spaces where professionals with shared interests can connect, share ideas, brainstorm and collaborate.12 Microsoft's February 2025 patent describes analyzing newly added content and recommending a space where its author can post it.2 Microsoft's November 2019 patent notes the difficulty of keeping up with feeds when a person belongs to many groups.3 These sources describe Microsoft patents; they do not supply current guidance issued by LinkedIn.123
Group activity, discovery and keeping up with feeds
From LinkedIn's research and patents, which may not describe how LinkedIn works today
A Microsoft patent from February 2025 explains that traffic in groups is sometimes low compared with the traffic from people posting on their own feed.2 It gives two causes: people may not know the network offers groups, and people often have difficulty finding groups that match their interests.2 It adds that groups depend on members creating content, so traffic is hard to raise without their cooperation.2 The patent says more traffic also makes groups more valuable, because members learn from others with similar interests.2
To help raise group traffic, the Microsoft patent from February 2025 describes detecting when a user adds content to an online service.2 It analyzes the content and recommends a space for posting it.2
Finding relevant groups concerns discovery; a Microsoft patent from November 2019 also notes the difficulty of keeping up with feeds when members belong to many groups.23