Changes
46 times LinkedIn's guidance has changed, newest first.
2022
Feed controlsMay 2022
“I don’t want to see this” expands from hiding a specific post to requesting less content from its author or about its topic.
Before
Guide: Features to Help You Control Your Feed and Conversations“keeping a vibrant and diverse network and feed is a great way to improve the value of your time on LinkedIn, unfollowing accounts or conversations that are no longer relevant is important too. To do this follow these simple steps.”
After
Keeping your feed relevant and productive“feed experience Last year, we shared a few new controls to help surface the conversations that matter to you. We’re building on those with several new features to continue creating a more personalized and relevant experience in your LinkedIn feed.”
FollowersMar 2022
Followers can now turn on a profile’s subscribe bell to receive notifications for every new post, extending following beyond feed updates.
Before
Connect, Follow or Message: How to Build the Best Professional Relationships on LinkedIn“in job postings as someone who could get you in the door with the hiring manager. To connect with someone, follow these instructions. You can also manage your invites and current connections in your network tab.”
After
New tools for creators on LinkedIn“post. - New Content Alerts: Now, your followers can catch every post you publish. Your audience can choose to receive a notification whenever you post something new on LinkedIn by hitting the subscribe bell at the top of your profile.”
CreatorsMar 2022
LinkedIn expanded its existing post insights with creator analytics covering total impressions and engagement, plus more detailed individual post analytics.
Before
Introducing audience demographics: see who you're reaching when you post content on LinkedIn“Millions of professionals come to LinkedIn every day to share news, ideas, and perspectives. Posting to the LinkedIn feed provides a gateway to meaningful conversations with the people that matter most to your career. Today, we’re rolling out new insights on mobile to make it easier for you to understand who is seeing your posts on the world’s largest professional network.”
After
New tools for creators on LinkedIn“Last year we rolled out Creator Mode on LinkedIn and since then, more than 5. 5 million people across the globe turned on the feature to establish their voice, unlock new opportunities, and build an engaged audience.”
2021
CommentsFeb 2021
Comment controls expanded beyond enabling or disabling comments to include allowing only connections to comment.
Before
New Features to Get the Most From Posting on LinkedIn“to share a draft before you hit publish. Click on “Share Draft” in the article edit menu to get the link - only those who you share the link with will be able to see the draft.”
After
Guide: Features to Help You Control Your Feed and Conversations“to engage only a specific audience. For example, you might want to ask your connections, who you know and trust, for a particular piece of advice. You can quickly indicate the audience you want to reach while creating your post.”
2020
Professional Community PoliciesSep 2020
The strengthened policies made the conduct rules more explicit by naming discrimination, racism, bullying, and unwanted romantic advances as prohibited behavior.
Before
How we're working to keep our community safe, trusted, and professional“our members to easily report suspicious profiles and posts they see while using LinkedIn. We also work with government partners and industry peers, including our colleagues within Microsoft’s Defending Democracy Program, to gather information that helps keep the platform safe.”
After
Strengthening our Professional Community Policies to Keep Members Safe“In this ever-changing year, the community on LinkedIn has come together to help each other find opportunities, be more productive, and learn new skills. To help keep these important conversations constructive and respectful, never harmful, we’ve strengthened our Professional Community Policies.”
SearchSep 2020
Search expanded from a universal search box with post search still forthcoming to blended results that include content, courses and events alongside people, jobs and groups.
Before
LinkedIn Desktop Redesign Puts Conversations and Content at the Center“site to help you break the ice in any conversation and connect you to your next opportunity. For example, if you see a new job posting you're interested in, we'll suggest someone within your network who works at the company.”
After
New design and experiences help members build meaningful relationships“messages. - Control over your messages with edit/delete sent: We’ve added the ability to edit or delete sent messages. We’ve made it easier to select multiple conversations at a time to archive, delete or mark them read/unread all at once.”
2017
FollowersOct 2017
The same “Improve my feed” hub now also lets members view and manage whom they follow and who follows them, and unfollow sources.
Before
Tuesday Tips: Making Your LinkedIn Feed Work for You“Your LinkedIn Feed is designed to surface topics you care about from sources that matter to you. It contains updates from your network, people and companies you follow, and recommended industry content based on your profile.”
After
Tuesday Tip: Using the Follow Hub to Discover Fresh Perspectives and Manage Your Followers“If you’re interested in finding new perspectives to follow on LinkedIn, check out your follow hub. Here you’ll find relevant recommendations on people, companies and publications to follow. Additionally, you can see and manage who you’re following and who’s following you — all in one place.”
FeedOct 2017
The follow hub also lets members manage following and followers and unfollow sources while remaining connected.
Before
Tuesday Tips: Making Your LinkedIn Feed Work for You“Your LinkedIn Feed is designed to surface topics you care about from sources that matter to you. It contains updates from your network, people and companies you follow, and recommended industry content based on your profile.”
After
Tuesday Tip: Using the Follow Hub to Discover Fresh Perspectives and Manage Your Followers“If you’re interested in finding new perspectives to follow on LinkedIn, check out your follow hub. Here you’ll find relevant recommendations on people, companies and publications to follow. Additionally, you can see and manage who you’re following and who’s following you — all in one place.”
Feed controlsOct 2017
“Improve my feed” now opens a hub that also lets members manage follows and unfollow sources while remaining connected.
Before
Simple Tips to Improve your LinkedIn Feed“Your LinkedIn Feed is designed to help you discover and discuss news and ideas to help you stay well-informed so that you can be more successful every day. It is personalized for you based on your profile and relationships in order to surface topics you care about from people who matter in your professional world.”
After
Tuesday Tip: Using the Follow Hub to Discover Fresh Perspectives and Manage Your Followers“If you’re interested in finding new perspectives to follow on LinkedIn, check out your follow hub. Here you’ll find relevant recommendations on people, companies and publications to follow. Additionally, you can see and manage who you’re following and who’s following you — all in one place.”
Feed controlsOct 2017
The follow recommendations tool now also shows followers and lets members manage and unfollow sources.
Before
Tuesday Tips: Making Your LinkedIn Feed Work for You“Your LinkedIn Feed is designed to surface topics you care about from sources that matter to you. It contains updates from your network, people and companies you follow, and recommended industry content based on your profile.”
After
Tuesday Tip: Using the Follow Hub to Discover Fresh Perspectives and Manage Your Followers“If you’re interested in finding new perspectives to follow on LinkedIn, check out your follow hub. Here you’ll find relevant recommendations on people, companies and publications to follow. Additionally, you can see and manage who you’re following and who’s following you — all in one place.”
ReachAug 2017
Audience insights previously described as coming soon to desktop are now available for videos on both mobile and desktop.
Before
How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It“your content in search. Using a hashtag will ensure that when members are looking for information on a certain topic or timely event, your article will come up as one of the options. 3. Get audience insights on the go With our new audience insights on mobile (desktop coming soon), we’ve made it easier for you to understand who’s seeing your posts you’ve shared and the articles you’ve written.”
After
Introducing LinkedIn Video: Show Your Experience and Perspective“the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier. See who’s viewing your videos After you post a video, you can see audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving.”
ReachAug 2017
Audience insights previously described as coming soon to desktop are now available for videos on both mobile and desktop.
Before
How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It“your content in search. Using a hashtag will ensure that when members are looking for information on a certain topic or timely event, your article will come up as one of the options. 3. Get audience insights on the go With our new audience insights on mobile (desktop coming soon), we’ve made it easier for you to understand who’s seeing your posts you’ve shared and the articles you’ve written.”
After
LinkedIn Video: Share your professional world and start conversations“the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier. See who’s viewing your videos After you post a video, you can see key audience insights such as the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving.”
CommentsAug 2017
Disabling comments expanded from long-form articles to all posts and articles.
Before
Giving You More Choice Over Your Content on LinkedIn“will be deleted. You have the control to turn commenting on or off at any time. While this is currently available for long-form articles only, we’ll soon add the option to turn off comments on all of your LinkedIn posts.”
After
New Features to Get the Most From Posting on LinkedIn“to share a draft before you hit publish. Click on “Share Draft” in the article edit menu to get the link - only those who you share the link with will be able to see the draft.”
CommentsAug 2017
Disabling comments expanded from long-form articles to all posts and articles.
Before
Giving members more choice over their content on LinkedIn“will be deleted. You have the control to turn commenting on or off at any time. While this is currently available for long-form articles only, we’ll soon add the option to turn off comments on all of your LinkedIn posts.”
After
New Features to Get the Most From Posting on LinkedIn“to share a draft before you hit publish. Click on “Share Draft” in the article edit menu to get the link - only those who you share the link with will be able to see the draft.”
FeedApr 2017
“Improve my feed” expanded from mobile access to access on both phones and laptops.
Before
Simple Tips to Improve your LinkedIn Feed“Your LinkedIn Feed is designed to help you discover and discuss news and ideas to help you stay well-informed so that you can be more successful every day. It is personalized for you based on your profile and relationships in order to surface topics you care about from people who matter in your professional world.”
After
Tuesday Tips: Making Your LinkedIn Feed Work for You“Your LinkedIn Feed is designed to surface topics you care about from sources that matter to you. It contains updates from your network, people and companies you follow, and recommended industry content based on your profile.”
Feed controlsApr 2017
“Improve my feed,” previously described for mobile, is now available on both phones and laptops.
Before
Simple Tips to Improve your LinkedIn Feed“Your LinkedIn Feed is designed to help you discover and discuss news and ideas to help you stay well-informed so that you can be more successful every day. It is personalized for you based on your profile and relationships in order to surface topics you care about from people who matter in your professional world.”
After
Tuesday Tips: Making Your LinkedIn Feed Work for You“Your LinkedIn Feed is designed to surface topics you care about from sources that matter to you. It contains updates from your network, people and companies you follow, and recommended industry content based on your profile.”