Contents
Aconnection on LinkedIn is a member you know and trust; when you connect with someone, you both become first-degree connections, meaning members connected directly to each other1. Members can manage who is allowed to follow them through settings; limiting followers to connections removes followers outside the network and the Follow button next to posts and articles2. Connections automatically follow each other's activity, while following alone lets members see someone's posts and articles without connecting3. In August 2025, Tim Jurka explained that exceptional content may be shown to interested members even if they do not follow its author4.
What a connection is and how it differs from following
LinkedIn separates connections from follows by how well you know the person: connections are people you have trusted relationships with, such as coworkers, alumni, business partners and friends, while people you follow are those you do not know but want to learn from5. A Microsoft patent from 2019 explains that degrees count the connections separating two members in the social graph, a map where members are points and connections are the lines between them6. Connecting lets you message each other directly for free, and LinkedIn's blog said in 2019 that it gives you access to each other's shared contact information and makes your connections show up in job postings as someone who could get you in the door with the hiring manager17.
You can also unfollow a connection without ending the connection, and they will not be notified38. Members can see if you follow them and receive a notification whenever a non-connection follows them3.
How connections shape what appears in the Feed
Connections also affect what you see, because LinkedIn uses them as a source of Feed posts910. Its blog said in November 2019 that the people you connect with will most often be the first to show up in your feed9. LinkedIn Ireland's Digital Services Act reports say a post can appear because you follow or are otherwise connected to the person or Page that posted it, because one of your connections reacted to, commented on or shared it, or because it bears relevance to your job, industry or interests1112. However, Tim Jurka wrote in February 2024 that suggested posts may not be from someone you are directly connected with and are shown based on relevance to you13. A LinkedIn research paper dated September 2026 describes a Feed system called Connected Content Retriever that treats relationship strength, meaning how close a viewer is to a post's author, as an important input when selecting posts, alongside what those posts are about; as a paper describing a method, it does not by itself show what LinkedIn does today14.
Setting that limits who can follow you
What you can do
- To connect with someone whose profile shows a Follow button, open their profile, click More in the introduction section, select Connect, and follow the prompts15.
- To act on invitations, click the My Network icon at the top of your LinkedIn homepage16; LinkedIn Engineering describes the My Network tab as an entry point for invitations17. LinkedIn's blog said in 2019 that you can also manage your current connections there7.
See also
References
- 1Follow and connect on LinkedIn
- 2Manage who can follow you settings
- 3Follow visibility
- 5Understanding when and why to follow people on LinkedIn
- 7Connect, Follow or Message: How to Build the Best Professional Relationships on LinkedIn
- 8Tuesday Tips: Making Your LinkedIn Feed Work for You
- 9Customize Your LinkedIn Feed to Help You Accomplish Your Goals
- 10Guide: Features to Help You Control Your Feed and Conversations
- 11DSA Systemic Risk Assessment Report, 2023–2024
- 12DSA Systemic Risk Assessment Report and mitigation measures, 2022–2023
- 15Connect with people using a follow button on their profile
- 16Recognize and report spam, inappropriate, and abusive content