Contents
Profile information is the set of details a member adds to their LinkedIn profile, such as current and past companies, positions, schools and industries, which LinkedIn uses to personalize recommendations like People You May Know and job suggestions.12 LinkedIn's Help Center says People You May Know may show no suggestions when a profile is missing key information such as current or past companies, positions, schools or industries.1 Its undated Help Center page on relevance also lists updating the profile as one way a member can control which jobs are recommended.2
How profile details shape recommendations
LinkedIn's Help pages name the places where profile information drives suggestions, building on the fields a profile holds.12 People You May Know sits on the My Network page, and its suggestions come from commonalities between members, such as shared connections, working at the same company or industry, or attending the same school.1 Job recommendations are personalized in the Jobs home tab, on job posts in the feed and through notifications.2 They are based on a member's job searches, job alerts, profile and activity on LinkedIn, so the profile is one input among several.2
What a profile holds and how titles are standardized
From LinkedIn's research and patents, which may not describe how LinkedIn works today
A Microsoft patent describes what a profile contains, while a LinkedIn patent describes how job titles are standardized.34 A Microsoft patent from November 2020 describes a member profile with categories such as experience, education, skills and endorsements, accomplishments, contact information and following.3 In that patent, skills can be added by the member or by other members, and the experience category can include the industry the member works in.3 Members can also fill in a profile from an uploaded resume, because LinkedIn's Resume to Profile Suggestions feature lets them transfer information from the resume to their profile.56 A LinkedIn patent from August 2016 describes title standardization: it maps different titles for the same position to one unique title and separates titles like "analyst" that mean different jobs in different industries, while keeping the original input in case standardization needs to be checked.4 A Microsoft patent from May 2019 adds that the system works out extra facts from what the member entered, for example an overall seniority level inferred from the job titles a member has held and for how long.7
Profile information in search
From LinkedIn's research and patents, which may not describe how LinkedIn works today
Microsoft patents about search describe how a searcher's own profile details could be used to tailor what they see; they are designs, not confirmed descriptions of LinkedIn search today.8910 A Microsoft patent from October 2022 describes a machine-learning method for personalized search suggestions, and it lists location, employment, education, accomplishments and skills as content a member's profile may hold.10 Microsoft patents from May 2025 and September 2025 describe a short written summary generated from a prompt (the instructions and facts given to the AI writing tool) that includes the searcher's profile, such as work information, education, skills and title.89 In one example prompt in the September 2025 patent, the searcher's location, job title and company are passed to the generator along with their recent queries.8
A LinkedIn research paper and a Microsoft patent on using profile data
From LinkedIn's research and patents, which may not describe how LinkedIn works today
A LinkedIn research paper and a Microsoft patent describe other ways to turn profile data into inputs for recommendation systems; none of it is confirmed as how LinkedIn works today.1112 A LinkedIn research paper from February 2026 discusses using a member's profile, professional data and job-search activity together in models that find candidate jobs and order them for the member.11 In a different use of profile data, a Microsoft patent from February 2020 describes finding skills tied to a career goal among member profiles or in job postings.12
See also
References
LinkedIn research and patents
- 3Determining similarities among job titles to enhance job searching
- 4Using attributes on a social network for decision-making support
- 7Search query and job title proximity computation via word embedding
- 8SEARCH SUMMARY GENERATION BASED ON SEARCHER CHARACTERISTICS
- 9Search summary generation based on searcher characteristics
- 10Generating personalized query suggestions
- 11High Fidelity Textual User Representation over Heterogeneous Sources via Reinforcement Learning
- 12Techniques for identifying and recommending skills