Content classification

Content classification means using automated systems to identify what content contains and assign categories, such as recognizable objects, AI-generated material or policy violations123. For creators, identifying material as AI-generated is distinct from judging its quality: Mosseri has said both AI-made and non-AI content can be valuable or low-quality3. In December 2025, Mosseri said Instagram was working to improve its ability to identify AI-generated content3.