Topics · Feature
Cross-posting
Sharing posts between apps
Mosseri explained that to share a Threads post to Instagram, people can tap the airplane icon below the post, choose their story or feed, and edit it in Instagram, where the shared post is tappable and takes viewers to Threads.3 He also said people can share their own Threads posts or posts from other people they find interesting.3 For photo sharing, Instagram’s 2012 announcement described linking a Mixi or Weibo account through Profile > Edit Sharing Settings > Mixi / Weibo.4 For digital collectibles, Meta’s Newsroom documented a different arrangement: people could connect their digital wallet once to either Facebook or Instagram to share collectibles they owned across both apps.5
How it has changed
- 2012
February
Instagram announced support for sharing photos to Mixi and Weibo in version 2.2.4
- 2022
June
Mosseri announced explicit Reels cross-posting to Facebook, distinguishing it from merely allowing reels to appear there and saying it enabled eligibility for Facebook creator monetization tools such as overlay ads and bonuses.6