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Reels translations
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Reels translations is Instagram’s Meta AI feature that creates speech sounding like the creator’s own voice in other languages, with support for 14 languages and translation of on-screen captions.1 Mosseri said in July 2026 that it can help creators reach people who speak another language but might be interested in their content.1 His January 2026 recommendation was to select all available languages when enabling translations for a reel.2
Creating and publishing translated reels
To create translated reels, Instagram for Creators says to turn on “Translate voices with Meta AI” before publishing.3 If the toggle is not on the initial publishing screen, tap “More options” to find it.3 Open “translation settings” to choose languages, add optional lip-syncing so your mouth movements match the translated words, and request a preview for approval.23 When translations are ready for review, a notification prompts you to publish or discard them, and neither choice affects the original reel you posted.3 Mosseri recommended scheduling translated reels ahead of time so translations can be ready when the reel goes live, and said in March 2026 that scheduling does not reduce how many people Instagram shows a reel to.24 After publication, a breakdown of views by language shows how each translation is performing.3
Choosing translated or original audio
Translated reels carry a “Translated with Meta AI” label, which Meta’s Newsroom says identifies translated content for viewers.5 Viewers can turn translations on or off and manage their language preferences on Instagram.5 To hear a reel in its original language, open the three-dot settings menu, go to the audio and language section, and select “Don’t translate.”5
How it has changed
- 2025
August
Mosseri announced wider availability of Meta AI voice translations for reels on Instagram and Facebook, starting with English and Spanish.6
November
Meta’s Newsroom announced that Bengali, Tamil, Telugu, Kannada and Marathi translations would become available in the coming months.7
- 2026
January
Mosseri confirmed that nine translation languages were available on Instagram.2
July
Mosseri announced the addition of Japanese, Korean, French, German and Italian to Instagram’s translation languages.1
See also
References
- 1We’re expanding translations to more languages on Instagram – added Japanese, Korean, French, German, and Italian.
- 2We launched translations a few months ago and have a total of nine languages available.
- 3Expanding Translations to More Languages to Help You Reach Bigger Audiences on Reels
- 4One of the most common questions I get is does scheduling a reel hurt your reach?
- 5Discover Reels From Around the World With Meta AI Translation
- 6We’re bringing Meta AI voice translations for reels to more people on Instagram and Facebook, starting with English ↔ Spanish and more languages coming soon.
- 7Instagram Empowers Creators to Go Global with Local Voice Translations and Fonts
- 8You can now translate your reels between English, Português, Español, and हिंदी.