Topics · Feature
Reposts
Contents
Reposts is an Instagram feature for sharing public feed posts and reels with friends and followers while keeping credit attached to the original creator.1 Instagram recommends reposts in the reposter’s friends’ and followers’ feeds, potentially introducing a creator’s work to people who do not follow them, and collects them in a separate profile tab.1 People can add a note to a repost; Instagram’s separately documented teen protections also include a “Turn on recommended settings” option that restricts who can repost a teen’s content.12 In November 2025, Adam Mosseri said reposting your own work would not meaningfully change or hurt its reach and recommended responding to and liking comments instead.3 In April 2026, Instagram for Creators recommended using reposts to curate other people’s content for your audience while preserving credit for the original creator.4
Using reposts and controlling access
Instagram lets you personalize a repost by typing a note into the thought bubble that appears on screen and pressing save.1 Reposts are collected in a separate profile tab so you can revisit them.1 Instagram’s separately documented teen protections include a “Turn on recommended settings” option that automatically restricts who can repost a teen’s content.2
How reposts affect discovery and reach
Mosseri explained in August 2025 that reposts were intended to make recommendations from accounts people do not follow more social and friendly.5 Meta’s Transparency Center lists whether a post is a repost or organic repost in its description of the Instagram Feed AI system.6 For creators considering reposting their own work, Mosseri said in November 2025 that doing so might help marginally but would not meaningfully change their reach or hurt it.3
Reposting versus publishing an edited copy
Instagram for Creators distinguishes reposting an existing item from publishing someone else’s content with meaningful changes of your own.7 It says a different caption or superficial additions do not count as meaningful edits.7 For creators who instead want to adapt another person’s content, Mosseri has suggested adding their own commentary or otherwise making the work their own.8
What you can do
- Rather than reposting your own post to extend its reach, respond to people in its comments and like comments from people who have engaged with it, as Mosseri recommended in November 2025.3
See also
References
- 1New Features to Help You Connect With Friends
- 2New Protections to Give Teens More Age-Appropriate Experiences on Our Apps
- 3AMA: what happens if I repost my own post?
- 4Rewarding original creators on Instagram
- 5Introducing three new features to help you better connect with friends: Reposts, Friend Map, and a ‘Friends’ feed in the Reels tab.
- 6Instagram Feed AI system
- 7Everything you need to know about original content
- 8Original creators deserve to be rewarded for their work, not compete with accounts that simply re-upload it.