Topics · Feature
Account Status
Contents
Account Status is Instagram’s tool for checking policy-related problems with an account, including removed posts, restricted features and the risk of being disabled.12 For professional accounts, it also checks permission to be recommended to non-followers under rules distinct from the Community Guidelines; having that permission does not guarantee recommendations.345 Creators can review flagged posts or profile details, edit or delete posts causing recommendation problems, and request a review where available if they believe Instagram made a mistake.5 Accounts that mainly publish other people’s work without creating or substantially editing it can lose permission to appear in recommendations until most recent posts are considered original over a rolling 30-day period; these originality rules do not affect how content is shown to existing followers.6 In August 2026, Instagram for Creators advised creators to proactively label profiles featuring an AI-generated person, saying that adding the label does not change profile reach but failing to label appropriately may lead to reach limits.7
Checking account restrictions
Account Status is available in Instagram’s profile settings, where Mosseri recommends checking for policy-related flags on an account.89 Instagram’s announcement explains that it shows posts removed for breaking Community Guidelines and whether an account risks being disabled.1 Instagram’s explainer says it also shows when certain features are restricted because an account appears not to follow Community Guidelines or the Terms of Use.2 Mosseri presents these checks as a way to identify safety-related restrictions, not as a complete explanation for every change in how many people see a post.10
Understanding recommendation status
Account Status gives professional accounts a recommendation check based on rules that are distinct from Instagram’s Community Guidelines.45 Instagram’s Help Center explains that its Recommendations Guidelines determine which content from public accounts may be suggested to people who do not already follow them.3 Being eligible means having permission to appear in recommendations on Reels, Feed, Explore, Search or Suggested Accounts, but it does not guarantee that Instagram will recommend the account or its content.3
Reviewing and resolving flagged issues
Account Status can show a sample of posts or parts of a profile that may break Instagram’s Recommendations Guidelines, helping creators identify the material behind a restriction.5 Creators can then edit or delete posts identified as possible recommendation problems.45 If a decision appears mistaken, creators may be able to ask Instagram’s review team to take another look.5
Original-content restrictions
Account Status can identify accounts affected by Instagram’s rules on unoriginal content, including accounts that primarily publish other people’s work without creating or substantially editing it.611 Instagram for Creators says permission to appear in recommendations can return when most of an account’s recent posts are considered original.6 Instagram continually recalculates that assessment using the preceding 30 days, rather than a fixed calendar month.6 These original-content guidelines do not change how Instagram shows content to people who already follow the account.6
AI-generated profile restrictions
Account Status can show a recommendation restriction after Instagram detects an unlabeled profile featuring an AI-generated person and notifies its creator.7 Instagram for Creators describes two routes back to permission to appear in recommendations: accurately labeling the profile’s AI-based identity or successfully appealing the decision.7 The profile label appears on the profile and alongside content that does not already carry a label indicating it was created or edited with AI.7
How it has changed
- 2021
October
Mosseri announced the launch of Account Status.12
- 2022
August
Instagram for Creators announced expanded Account Status checks for professional accounts.5
- 2023
June
Instagram announced an expansion of Account Status’s reporting of account restrictions.2
- 2024
February
Instagram announced that professional accounts would be able to check and address recommendation restrictions based on recent political posts through Account Status.13
- 2025
January
Mosseri announced personalized political recommendations and said creators would not have to worry about their accounts becoming non-recommended overall if they predominantly posted about politics.9
- 2026
April
Mosseri announced that the originality assessment reflected in Account Status would expand over the following month from reels to include photos and carousels.14
What you can do
- To challenge a content-removal decision in Account Status, select “Request a Review.”1
See also
References
- 1#SaferInternetDay
- 2Helping You Understand What’s Going On with Your Account
- 3Recommendation eligibility on Instagram
- 4Account Status Update
- 5What Creators Need To Know About Instagram Recommendations
- 6Everything you need to know about original content
- 7Bringing More Transparency to AI-Generated Profiles on Instagram
- 8Talking about shadow-banning for the fourth video in a series explaining ranking on Instagram.
- 9Recapping some updates @zuck announced yesterday and breaking down what’s most relevant for creators.
- 10It’s in our interest to connect your content with people who want to see it, but nobody reaches all of their followers when they post on Instagram - there are a number of reasons why that happens
- 11Rewarding original creators on Instagram
- 12New Transparency Tools
- 13Continuing our Approach to Political Content on Instagram and Threads
- 14Original creators deserve to be rewarded for their work, not compete with accounts that simply re-upload it.