The Instagram Algorithm Encyclopedia

Topics · Policy

Community Guidelines

Contents
  1. Rules for what is allowed on Instagram
  2. Removal and filtering across Instagram
  3. Recommendation eligibility and review of removals
  4. How it has changed
  5. See also
  6. References

Instagram’s Community Guidelines are the rules for what content and behavior are allowed on the platform123. Instagram uses technology and human review teams to detect and review content and accounts that may break these rules4. Instagram for Creators advised in May 2023 that creators seeking recommendations to new audiences should follow both the Community Guidelines and the separate 1.

Rules for what is allowed on Instagram

Instagram’s Community Guidelines prohibit hate speech and bullying as part of their focus on keeping people safe5. Mosseri has also explained that celebrating violence is prohibited67. Instagram’s published rules prohibit spam, harassment and prohibited nudity, while Instagram for Creators states that posts cannot violate another person’s intellectual property rights, such as by using their content without permission38.

Removal and filtering across Instagram

Instagram’s Community Guidelines affect which posts and stories are available to show: Meta’s Transparency Center says Feed removes violating posts from the posts it gathers, while Stories attempts to remove potentially violating stories before ordering them for viewers910. Meta’s Transparency Center also describes filtering in suggested accounts to remove content that may violate the guidelines11. Instagram’s Search explainer says accounts, hashtags and posts removed for Community Guidelines violations cannot appear in Search12. Instagram for Creators says repeatedly posting violating content can result in the entire account being disabled1.

Recommendation eligibility and review of removals

Passing Instagram’s Community Guidelines does not mean a post meets the higher standard for recommendations, because some permitted content may still be sensitive, inappropriate or offensive8. Instagram for Creators explains that content falling short of its can still be shown to followers in Feed and Stories1. Those recommendation restrictions concern suggestions to people who do not follow the creator12.

lets creators check content removed for breaking the rules, which Instagram’s Help Center calls Community Standards413. If a Community Guidelines removal appears mistaken, Instagram for Creators says creators can request another review through Account Status4.

How it has changed

  1. 2018

    May

    Instagram introduced a bullying-specific comment filter alongside its earlier offensive-comment filter, adding automatic hiding of attacks on appearance or character and threats to well-being or health14.

  2. 2022

    January

    Instagram announced that it would show suspected bullying, hate speech and incitement to violence lower in followers’ Feed and Stories, extending an approach previously focused on misinformation15.

  3. August

    Instagram for Creators explained that recent or repeated Community Guidelines violations could make an entire account unable to have its content recommended to 4.

See also

References

  1. 1Tips for Improving Your ReachInstagram for Creators · May 31, 2023
  2. 2RecommendationsAdam Mosseri · Aug 30, 2022
  3. 3Instagram Community Terms of Use FAQsInstagram announcement · Apr 19, 2018
  4. 4What Creators Need To Know About Instagram RecommendationsInstagram for Creators · Aug 30, 2022
  5. 5Introducing Sensitive Content ControlInstagram explainer · Jul 20, 2021
  6. 6How Search WorksAdam Mosseri · Aug 25, 2021
  7. 7How the “Algorithm” WorksAdam Mosseri · Jun 23, 2021
  8. 8Helping Creators Find New AudiencesInstagram for Creators · Apr 30, 2024
  9. 9Instagram Feed AI systemMeta Transparency Center · Jun 29, 2026
  10. 10Instagram Stories AI systemMeta Transparency Center · Sep 18, 2025
  11. 11Instagram Suggested Accounts AI systemMeta Transparency Center · Mar 7, 2025
  12. 12Breaking Down How Instagram Search WorksInstagram explainer · Aug 25, 2021
  13. 13Recommendation eligibility on InstagramInstagram Help Center
  14. 14Bully Filter and Kindness Prom to Protect Instagram CommunityInstagram announcement · May 1, 2018
  15. 15How We Address Potentially Harmful Content on Feed and StoriesInstagram explainer · Jan 20, 2022

Follow changes to Community Guidelines

Unofficial. Not affiliated with Instagram or Meta. AI answers from the sources shown.