Topics · Policy
Bullying and harassment
Contents
Bullying and harassment on Instagram are abusive behaviors targeting other people that its rules prohibit, with reporting tools and interaction controls available to people affected by them12. For creators, suspected bullying can affect a post’s reach even when it remains online3. Instagram also provides ways to challenge enforcement decisions, while its protections for younger users involve parents and schools456. In May 2025, Mosseri recommended Restrict for people experiencing harassment who worry that someone would notice being blocked7.
Rules, removal and reporting
Instagram removes bullying content that violates its guidelines, but Mosseri distinguishes removal from measures such as changing comment order and privacy settings28. Meta’s Newsroom describes action under its bullying and harassment, threats and hate-speech rules against violent or dehumanizing attacks on women based on their sex or gender identity9. Reports of bullying or offensive content are anonymous; Instagram’s exception to anonymous reporting concerns intellectual property violations6. Account Status shows removed posts and whether an account risks being disabled, with a Request a Review option for decisions the account owner believes are mistaken6. Mosseri acknowledged in July 2021 that errors in handling millions of daily reports can leave tens of thousands of problematic items, explaining why personal protection tools also matter10.
How potentially bullying content loses visibility
Instagram applies its visibility protections to the Feed and Stories of the suspected bullying post’s own followers, placing the post lower in those views3. Comment discussions are another part of this approach: Mosseri describes deciding which replies appear at the top as a way to reduce exposure to harassment8. In May 2024, he advised people receiving hostile replies to wait about an hour before reading comments, giving other people time to respond and Instagram time to move negative comments that do not warrant removal farther down the discussion11.
Controls for unwanted interactions
Instagram’s personal bullying protections address persistent harassment, abusive language and sudden unwanted attention through different controls11213. These include restrictions on particular accounts, filters for comments and message requests, and tools for managing many interactions together121314.
Restrict or block persistent harassers
Instagram’s Restrict control keeps a restricted person’s comments visible only to that person and the account owner unless the owner approves them for others to see1012. It also stops notifications from that account, moves its messages to Message Requests and conceals whether the recipient has read messages or is active12. Blocking prevents an account from seeing the blocker’s profile or commenting on their posts, without sending a notification1.
Filter abusive comments and message requests
Instagram’s Hidden Words filters message requests containing offensive words, phrases or emojis, and Mosseri says it also works on comments1113. Instagram’s manual comment filter allows an account owner to specify words or emojis they consider offensive1. Account owners can also stop people from commenting on their posts altogether1.
Limit unwanted interaction spikes
Instagram’s Limits hides comments and direct messages from people who do not follow an account or have only recently followed it, helping creators and public figures facing sudden unwanted attention13. Bulk moderation lets people delete multiple comments and block or restrict multiple accounts at once14. Tag and mention controls let account owners manage who can use those features, which Instagram has seen used to target or bully people14. Mosseri also described testing pinned comments so account owners could place selected replies at the top of a discussion to help set its tone14.
Additional protections for younger people
Instagram says younger people face a disproportionate amount of online bullying and can be reluctant to report or block peers who bully them12. Teen Accounts default to private for users under 16, including existing users, and for new users under 18, requiring approval of followers before those people can see or interact with their content5. Their strict messaging settings allow contact only from people they follow or are already connected to, and users under 16 need parental permission to make the protections less restrictive5. Meta’s Newsroom also announced protections for adult-managed accounts primarily featuring children, addressing abuse such as sexualized comments and requests for sexual images15. Educators can report potential teen safety issues, including bullying, directly through Instagram’s School Partnership Program, which Meta’s Newsroom said had nearly 17,000 participating schools in September 2026416.
How it has changed
- 2016
September
Instagram introduced keyword comment moderation17.
- 2018
October
Instagram announced a new way to identify and report bullying in photos2.
- 2019
Instagram launched warnings before people posted potentially offensive comments18.
December
Instagram began rolling out warnings for potentially offensive captions on Feed photos and videos18.
- 2021
February
Instagram announced stronger enforcement against abusive direct messages, including removing accounts that sent them19.
April
Instagram announced a new way to protect people from seeing abusive DMs and the ability to prevent someone they had blocked from contacting them through a new account20.
August
Mosseri announced the global availability of Limits, a worldwide Hidden Words rollout and stronger comment warnings on the first posting attempt rather than after repeated attempts13.
- 2022
January
Instagram announced an expansion of its anti-bullying measures into Feed and Stories ordering3.
- 2024
February
Mosseri confirmed that Hidden Words was enabled by default for creators21.
September
Instagram introduced Teen Accounts5.
- 2025
March
Meta’s Newsroom announced a School Partnership Program pilot open to US middle and high schools4.
- 2026
September
Meta’s Newsroom announced an expansion of Instagram’s School Partnership Program following its launch the previous year16.
What you can do
See also
References
- 1Instagram Features that Support #SaferInternetDay
- 2New Anti Bullying Tools on Instagram
- 3How We Address Potentially Harmful Content on Feed and Stories
- 4Partnering Directly With Schools and Teachers to Address Bullying
- 5Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents
- 6#SaferInternetDay
- 7If you don’t know about Mute and Restrict, they can help you shape your experience in terms of what you see and who can interact with you on Instagram.
- 8A che età è giusto dare un telefono ai ragazzi e che come si proteggono sui social?
- 9Protecting Footballers and Fans on Our Apps During the FIFA World Cup
- 10Racism is not acceptable and has no place on Instagram.
- 11Quick advicewait a bit before getting into your comments, especially if you tend to get some heat
- 12#SaferInternetDay
- 13Today, we’re announcing new tools to help protect our community from abuse.
- 14In a continuation of our work to lead the industry in the fight against online bullying, we’re announcing three new tools today.
- 15Expanding Teen Account Protections and Child Safety Features
- 16Expanding Instagram’s School Partnership Program to Help Teens Stay Informed
- 17Keeping Instagram Comments Safe
- 18Our Progress on Leading the Fight Against Online Bullying
- 19An update on our work to tackle abuse on Instagram
- 20Introducing new tools to protect our community from abuse
- 21Improving DMs for Creators