Topics · Feature
Comment controls
Contents
Comment controls are Instagram settings and tools for choosing who can comment on your posts and keeping unwanted comments out of view12. Public accounts can limit comments to people they follow, their followers or both groups, while both public and private accounts can block particular accounts from commenting34. Automatic filters and custom word lists hide unwanted comments, Restrict keeps a person’s comments visible only to them unless approved, and Limits temporarily hides comments from non-followers or recent followers during unwanted attention156. The supplied sources explain how these tools affect comments but do not establish whether using them changes a creator’s post reach567. In October 2025, Adam Mosseri recommended disabling comments as one option for people feeling anxious about how their posts are doing8.
Who can comment
Instagram lets public accounts accept comments from everyone or limit them to people they follow, their followers, or both groups34. Both public and private accounts can block particular accounts from commenting on their posts3. You can also stop comments on a post altogether; Mosseri suggested this in October 2025 as an option when you feel anxious about how your posts are doing28. Story comments have a separate control, which Mosseri described alongside settings for who can reply to Stories in June 20259.
Automatic filters and custom word lists
Instagram’s automatic comment filters identify words and phrases commonly reported for harassment1. Instagram’s February 2019 announcement documented offensive-word and phrase filters as on by default, with an option to disable them in the app’s Comment Controls center2. Meta’s Transparency Center describes Hidden Words as a control you can turn on to automatically hide unwanted comments10. You can supplement the filtering with a custom list of words, phrases and emojis you do not want to see in comments17. In October 2022, Meta’s Newsroom reported that accounts with more than 10,000 followers saw, on average, 40% fewer potentially offensive comments after turning on Hidden Words for comments7. The same announcement described a test of automatically enabling Hidden Words for Creator accounts, while retaining users’ ability to turn the feature off7.
Restrict and Limits for unwanted commenters
Instagram’s Restrict tool makes a restricted person’s comments visible only to that person unless you approve them for everyone else to see, a behavior Mosseri also explained in May 2025511. You can review, approve, delete or ignore those comments, and Instagram does not send you notifications about them5. The restricted person is not alerted, which lets you manage harassment without announcing that you have taken action1012. Limits addresses groups rather than one person: it temporarily hides comments from people who do not follow you or have only recently followed you during unwanted attention610.
Managing unwanted comments and setting the tone
Instagram lets you manage unwanted comments in batches by deleting multiple comments or blocking or restricting multiple commenters at once1314. In May 2020, Mosseri announced a test of Pinned Comments, which places selected comments at the top of a thread to help set its tone14. Instagram also warns people before they post potentially hurtful comments, and Mosseri said in August 2021 that the stronger warning about its rules and possible removal would appear on the first attempt rather than after repeated attempts1315. For creators who receive heated responses, Mosseri advised in May 2024 waiting about an hour before reading comments, giving Instagram more time to address harassment and move negative comments lower as other people contribute16.
How it has changed
- 2016
September
Instagram introduced its keyword moderation tool for comments17.
December
Instagram announced that turning off comments on individual posts, previously limited to a small number of accounts, would become available to everyone within weeks18.
- 2017
September
Instagram expanded its English offensive-comment filter to Arabic, French, German and Portuguese3.
September
Instagram introduced controls allowing public accounts to choose which groups could comment on their posts and allowing public and private accounts to block specific accounts from commenting3.
- 2018
May
Instagram introduced a bullying filter for comments attacking someone’s appearance or character or threatening their well-being or health20.
October
Instagram extended its bullying-comment filter to live videos globally21.
- 2020
May
Instagram introduced bulk moderation allowing users to delete multiple comments and block or restrict multiple people at once14.
October
Instagram began testing automatic hiding of comments similar to comments that had been reported22.
- 2021
Instagram launched Hidden Words to automatically filter harmful content from comments and message requests7.
April
Instagram announced that manual comment filters would begin catching common misspellings of offensive words on a user’s list4.
May
Meta’s Newsroom announced a broader automatic filtering list and the rollout of Instagram’s Hide More Comments option for potentially harmful comments that might not break its rules1.
August
Instagram introduced Limits to automatically hide comments and DM requests from non-followers and recent followers during experienced or anticipated rushes of abuse6.
- 2022
October
Mosseri announced expanded Hidden Words language support, including Farsi, Bengali and Tamil, improved misspelling detection, and more default terms targeting spam and scams in comments23.
What you can do
- To choose whether to allow Story comments, swipe right into the Stories camera and tap the gear button in the top-right corner9.
See also
References
- 1Keeping Athletes Safe This Summer
- 2Instagram Features that Support #SaferInternetDay
- 3Strengthening Our Commitment to Safety and Kindness for 800 Million
- 4Introducing new tools to protect our community from abuse
- 5Empowering Our Community to Stand up to Bullying
- 6Protecting Our Community from Abuse on Instagram
- 7Updates to How We Protect People on Instagram From Abuse
- 8Turning off like counts, disabling comments, or using Close Friends are a few good things to try if you’re ever feeling anxious about how your posts are doing on Instagram.
- 9Stories is one of the most used parts of Instagram, and there are lots of ways to control your experience.
- 10User Control: How to Shape Your Experience on Meta's Platforms
- 11If you don’t know about Mute and Restrict, they can help you shape your experience in terms of what you see and who can interact with you on Instagram.
- 12From time to time I like to call out great features on Instagram that people might not know about.
- 13An update on our work to tackle abuse on Instagram
- 14In a continuation of our work to lead the industry in the fight against online bullying, we’re announcing three new tools today.
- 15Today, we’re announcing new tools to help protect our community from abuse.
- 16Quick advicewait a bit before getting into your comments, especially if you tend to get some heat
- 17Keeping Instagram Comments Safe
- 18Keeping Instagram Safe: More Tools and Control
- 19Keeping Instagram a Safe Place for Self-Expression
- 20Bully Filter and Kindness Prom to Protect Instagram Community
- 21New Anti Bullying Tools on Instagram
- 22Kicking Off National Bullying Prevention Month With New Anti-Bullying Features
- 23Updated Safety Tools