Topics · Feature
Limits
Limits is an Instagram protection tool that temporarily limits interactions from selected groups of people without letting them know.1 People can turn it on when they experience or anticipate a rush of abusive comments or messages.2 Mosseri said in May 2024 that it can also help creators who want to focus on their long-time followers.3
What Limits controls
When Limits can help
Meta’s Newsroom illustrates Limits’ use with the comments and messages public figures may receive after a football game.4 Meta’s research, described in its Newsroom, found that most negativity towards public figures came from people who did not follow them or had only recently followed them.4 Mosseri also described Limits as useful for teens facing bullying or wanting to keep their content close after switching schools.3
How it has changed
- 2021
July
Mosseri announced that Instagram was experimenting with Limits.5
- 2022
November
Meta’s Newsroom described prompts encouraging people to turn on Limits when Instagram detected a possible rush of comments or DM requests.4
- 2024
May
Mosseri announced that Limits was expanding to let people allow interactions only from Close Friends.3
See also
References
- 1User Control: How to Shape Your Experience on Meta's Platforms
- 2Protecting Our Community from Abuse on Instagram
- 3Announcing a new way for teens to protect themselves on Instagram.
- 4Protecting Footballers and Fans on Our Apps During the FIFA World Cup
- 5Racism is not acceptable and has no place on Instagram.
- 6Today, we’re announcing new tools to help protect our community from abuse.