Contents
Articles are long-form pieces that LinkedIn members write and publish with LinkedIn's publishing tool, either as single articles or as editions of a newsletter.123 Authors can enable or disable comments before or after publication, and disabling comments deletes existing comments.14 Sharing an article in a post gives it additional reach, and views count clicks through to articles but scrolling past posts in the feed.5
Writing an article and comment controls
Writing an article on LinkedIn starts with Write article in the share box near the top of the homepage, and the author then decides whether readers can comment.12 Comments on a long-form article can be enabled or disabled, either before posting in the desktop publishing platform or afterwards through the Comment settings icon at the bottom.14 Saving the change to disable comments deletes any existing comments, and the author can turn commenting on or off at any time.14
Distribution, views and audience insights
Once an article is published, LinkedIn Help says that sharing it in a post gives it additional reach, ideally with a few lines of summary or a question asked through LinkedIn Polls.5 Hashtags help make content more discoverable, and LinkedIn has said a hashtag helps an article come up when members search for a topic.56 Views are counted differently for articles and posts: an article gets a view when someone clicks through to it, which is why the headline and cover image matter, while a post gets a view when someone scrolls past it in the feed.5
How it has changed
Microsoft patents on scoring article quality
From LinkedIn's research and patents, which may not describe how LinkedIn works today
Microsoft patents describe how article quality could be scored from member behavior in a social networking system such as LinkedIn.910 The 2019 and 2021 patents use maps that link members to the articles they interacted with.910 The results are used to generate quality scores for articles.910 Our read the patents show how article quality could be measured from reader behavior, not how reach is decided now.910
What you can do
- Reply to the comments on your article, and read them for ideas for your next article.5
See also
References
- 1Giving You More Choice Over Your Content on LinkedIn
- 2LinkedIn Newsletters
- 3DSA Systemic Risk Assessment Report, 2023–2024
- 4Giving members more choice over their content on LinkedIn
- 5Increasing distribution of your articles
- 6How to Optimize Your LinkedIn Content and Get Insights on Who’s Seeing It
- 7Introducing audience demographics: see who you're reaching when you post content on LinkedIn
- 8New Features to Get the Most From Posting on LinkedIn