Contents
Messaging is LinkedIn's direct-message feature, which lets members communicate with connections and, in limited ways, with people they are not connected to12. LinkedIn's October 2019 guidance advised using existing connections to make introductions through group messages3. Members can edit or delete sent messages, manage several conversations at once and use emoji reactions; optional detection of sexual harassment and certain other abusive messages can route detected messages to spam or hide them behind a dismissible warning14. Patents describe suggesting whom to message based on the page a member is viewing and predicting replies using member profiles and site activity56.
Who members can message
LinkedIn's Digital Services Act (DSA) reports set out the routes into a conversation, which depend on whether the two members are connected12. A member can send a message to a connection, or to several connections in a Group chat12. Members can send message requests to certain people they are not connected to based on a shared context, such as a fellow Group member or a coworker at their current company, send connection requests with personal messages to other members, or use premium InMail, which requires credits, to message people they are not connected to17.
Starting conversations through introductions
LinkedIn's advice on messaging people a member does not yet know builds on the connections the member already has3. LinkedIn's October 2019 advice said one of the member's connections might know the person, and that a connection could start a group message on LinkedIn to make the introduction3. The October 2019 guidance also said members could @ mention a connection to add them to a group conversation; the February 2025 report describes messaging multiple connections without specifying how members are added37. The blog describes this as a good way to get a conversation started, which could eventually turn into a new, strong professional connection3.
Message controls and safety tools
Once a conversation is under way, LinkedIn's messaging has tools for managing and protecting it4. LinkedIn's Pressroom says members can edit or delete sent messages4. It also says members can select several conversations at once to archive, delete or mark them read or unread together4. Members can react to messages with emojis, which LinkedIn says makes it easier to express themselves4. LinkedIn Ireland Unlimited Company's August 22, 2025 report describes optional automated detection of sexual harassment and certain other abusive messages, with detected messages routed to spam or hidden behind a warning depending on prior communications, and recipients able to dismiss the warning, view the message and report it to LinkedIn for review1.
How it has changed
- 2019
October
LinkedIn's Official Blog said it had made it easier to send a message to multiple recipients3.
- 2020
September
LinkedIn's Pressroom announced new messaging features4.
- 2024
April
Satya Nadella said on Microsoft's earnings call that LinkedIn AI-assisted messages were seeing a 40% higher acceptance rate8.
Suggesting who to message
From LinkedIn's research and patents, which may not describe how LinkedIn works today
This section covers a Microsoft patent from September 2022 about choosing whom a member might message5. The patent describes a service that takes a member and a context, such as the web page the member is viewing5. Based on that context, the service computes a ranked list of members to fill a contextual contact list, suggesting people the member might start or continue a conversation with5. The service may also take a use case, so the recommendation can be customised for it5.
Predicting replies to messages
From LinkedIn's research and patents, which may not describe how LinkedIn works today
This section covers a LinkedIn patent from February 2017 about predicting whether a member will reply to a message6. The patent describes a model trained on member profile details and on what members do on the site6. For each member in a set of search results, the model produces a reply score, which is displayed visually to the person searching6.
See also
References
- 1DSA Systemic Risk Assessment Report, 2024–2025
- 2DSA Systemic Risk Assessment Report and mitigation measures, 2022–2023
- 3Connect, Follow or Message: How to Build the Best Professional Relationships on LinkedIn
- 4New design and experiences help members build meaningful relationships
- 7DSA Systemic Risk Assessment Report, 2023–2024